A team like no other, pioneering the support
given to you in pregnancy and the postpartum

Pip has delivered thousands of babies. She has held women through their hardest moments and their most triumphant ones. And for years, something about what she was witnessing wouldn't leave her.

​

Too many women arrived at birth underprepared and many left feeling unsupported, confused, or like they had somehow got it wrong. Women who had done everything right, read everything, asked all the questions, and still walked away from one of the most significant experiences of their lives feeling like it had happened to them rather than for them.

Pip knew it didn't have to be that way. Because she had seen, time and again, what changes when a woman is genuinely prepared. Not just handed information, but truly supported. Held. Guided by someone who knows both the clinical reality and the human one and as a mother herself, she felt it too.

So she built what she wished had existed. A space where evidence-based care and real human warmth aren't in tension with each other. Where women aren't a number in a system, but a person with a name, a story, and goals worth fighting for.

​

What started as a mission to reach more women has grown into something that now touches thousands. The Midwife Pip Podcast sits in the top 5% globally, with hundreds of episodes built around one purpose: giving women the knowledge they actually need, not the version that has been watered down or hedged into uselessness. Guests including Chloe Madeley and Dr Zoe Williams have brought their expertise to the show, reflecting the calibre of conversation Pip consistently creates. She has also taken her clinical voice to some of the biggest platforms in the parenting space, appearing on Happy Mum Happy Baby with Giovanna Fletcher and Nearly Parents with Jamie Laing and Sophie Habboo.

​

Pip is a practicing NHS Delivery Suite Sister and Specialist Pelvic Health Midwife, a published researcher, and the author of Midwife Pip's Guide to a Positive Birth, published by Penguin Random House. She has worked with NHS England, chairs the British Journal of Midwifery Conference and the Infant Allergy Conference, and acts as a consultant to elite athletes navigating pregnancy and their return to sport postnatally.

 

She has collaborated with CBeebies, leading magazines, national newspapers, and some of the world's biggest baby brands on the planet, and has been invited onto the largest platforms in the space to lend her clinical voice to conversations that shape how women experience pregnancy and birth.

​

None of that changed the core mission. It only sharpened it.

Whether she is caring for a woman in clinic or reaching thousands through a microphone, the belief is the same. Women deserve to feel informed, empowered, and genuinely prepared for every birth type and everything that comes after. They deserve support that is honest, evidence-based, and grounded in what actually matters.

​

That is what Pip built. And it is what this whole team shows up to deliver, every single day.