ALWAYS SUPPORTED. ALWAYS EMPOWERED. ALWAYS LISTENED TO.
MEET THE TEAM
Pip Davies
Co- Founder & Midwife
Pip is a practicing midwife in the UK, currently working as a Delivery Suite Sister and Specialist Pelvic Health Midwife. For years, she's cared for women and families through every season of pregnancy, birth, and the transformative months that follow. But something troubled her: how many intelligent, careful women arrived at birth underprepared. How many felt unsupported, confused, or blamed during their postpartum journey.
As a mother herself, Pip knows the difference that genuine support makes. She experienced how the right knowledge, at the right time, can transform your entire experience of pregnancy and parenthood. She watched other women struggle with information gaps that could have been bridged. She decided that gap needed closing.
What started as a mission to reach more women has evolved into something significant. The Midwife Pip Podcast has become a top-charting resource with an audience of thousands seeking genuinely evidence-based pregnancy and postpartum guidance.
She's published research that advances maternal health thinking. She's authored content that shapes how women approach their care. She's collaborated with CBeebies, leading magazines, newspapers, and some of the world's biggest baby brands.
She's been invited to speak on the largest podcasts in the space, lending her clinical voice to conversations that matter.
But none of that changed the core mission. Whether reaching one woman in clinic or thousands through a podcast, the goal remains the same: women deserve to feel informed, empowered, and genuinely prepared for all birth types and everything that comes after. They deserve support that's honest, evidence-based, and grounded in what actually matters.
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Pip's approach blends two things often kept separate: clinical expertise and deep compassion. Her reach and influence have only deepened her commitment to using her platform authentically. Just the kind of support she wished existed for every woman.
James Davies
Co- Founder & Head of Strategy and Innovation
James is Co-Founder of Midwife Pip, he has built the infrastructure that transforms clinical excellence into meaningful impact for thousands of women. While Pip brings her clinical expertise and voice, James drives the strategic vision, business innovation, and systems that make this care sustainable and scalable.
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His work spans strategic positioning and market differentiation, brand partnerships that enhance rather than exploit clinical credibility, product development that serves women authentically, and the operational systems that let a small team deliver outsized impact.
He's built this expertise through a decade in elite sports, working across Premier League Football, Olympic programs, and high-performance environments where strategy and execution must be flawless.
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James believes maternal health is a strategic problem, not just a clinical one. The clinical expertise is there. The gap isn't in knowledge. It's in how care is positioned, accessed, supported, and sustained. That's where he focuses.
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He's a father who understands that pregnancy, birth, and parenthood are profound experiences that deserve more than good intentions. They deserve rigorous strategy, authentic partnership, and systems designed around what women actually need.
Hayley
Community Manager​
Aby
Pelvic Health Physiotherapist
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Felicity
Pre and Postnatal Exercise Coach
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Bec
Lactation Consultant & Midwife
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Chloe
Midwife ​
Tori
Infant Sleep Consultant
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Laura
Psychotherapist ​
Alecs
Yoga Teacher
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What our members are saying...
Pip’s antenatal course was fantastic. She is very friendly and makes potentially awkward conversations easy to talk about. Pip gave loads of useful examples and real life context to her facts and information. Amazing resources included and the PDF doc was invaluable. Lots of involvement with birth partners too and made them feel involved and important. Amazing course, amazing midwife and would highly recommend!! Thank you so much xxx
anna o'nell
